David Byrd

David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute responsible for sales and marketing. Prior to CloudRoute, Mr. Byrd was CMO at ANPI, and CMO & EVP of Sales at Broadvox. He also served as VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.

Marketing Insights for 2018 – Sales Channel Integration

The 2018 marketing insight regarding channel sales integration goes beyond the idea of simply ascertaining that the messaging regarding the product or company is consistent across channels. Channel sales integration from a marketing perspective is about looking at the entire process from lead generation to prospecting to closing and ensuring that each channel recognizes and […]

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Marketing Insights for 2018 – The Engagement Economy

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the

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SD WAN: The Approaching Solution to Growing Network Traffic Demands

It is not surprising that one of the most interesting directions for networking is the concept of Software Defined Networks (SDN) and Software Defined Wide-Area Networks. SDNs and SD WANs are both the result of the application of technology and computing power to emulate network functionality in the cloud. Early forecast for SD WAN had

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Network Function Virtualization is Steadily Approaching

The second panel that I moderated during IT Expo was “How Network Function Virtualization (NFV) is Reshaping Managed Services in the 21st Century“. The panel members from Versa Networks, mTusker and Oracle, not surprisingly, were quite expert in their understanding of NFV. its current state as a product, industry participants, launch timing and potential adoption rates.

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