It’s a new year! Always a good time for change!

As I reviewed my goals and plans for the year, I kept thinking about all the changes in our industry. Change is one thing that has been a constant. I do see lots more change on the horizon as declining companies must combine for financial reasons. Change can be good, and here it is needed. […]

A/B Testing should not be Ready Fire Aim

Although it seems that the world moves at a lightning pace, the best things are still done after some thoughtful research, planning and excellent execution. A/B Testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage, email or app against each other to determine which one […]