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Marketing Insights for 2018 – The Engagement Economy

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The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the …

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Insights for 2018 Marketing Success

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Some might think that it’s a little early to discuss marketing activity and priorities for 2018, but I believe now is the appropriate time. September/October is usually when companies begin to evaluate marketing successes and failures for the current year prior to developing marketing plans and budgets for the subsequent year. While most marketing activities flow from …

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OTG Consulting was formed by a group of industry leaders in order to fill a gap in the marketplace. The Partners at OTG have led the companies that have defined business communications to date.
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