Lead generation

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Marketing Insights for 2018 – Sales Channel Integration

The 2018 marketing insight regarding channel sales integration goes beyond the idea of simply ascertaining that the messaging regarding the product or company is consistent across channels. Channel sales integration from a marketing perspective is about looking at the entire process from lead generation to prospecting to closing and ensuring that each channel recognizes and utilizes [...]

A/B Testing should not be Ready Fire Aim

Although it seems that the world moves at a lightning pace, the best things are still done after some thoughtful research, planning and excellent execution. A/B Testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage, email or app against each other to determine which one performs [...]

By | 2017-01-05T08:59:20+00:00 January 5th, 2017|Categories: General|Tags: , , , , |0 Comments