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Channel integration

Marketing Insights for 2018 – Sales Channel Integration

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The 2018 marketing insight regarding channel sales integration goes beyond the idea of simply ascertaining that the messaging regarding the product or company is consistent across channels. Channel sales integration from a marketing perspective is about looking at the entire process from lead generation to prospecting to closing and ensuring that each channel recognizes and …

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Insights for 2018 Marketing Success

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Some might think that it’s a little early to discuss marketing activity and priorities for 2018, but I believe now is the appropriate time. September/October is usually when companies begin to evaluate marketing successes and failures for the current year prior to developing marketing plans and budgets for the subsequent year. While most marketing activities flow from …

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OTG Consulting was formed by a group of industry leaders in order to fill a gap in the marketplace. The Partners at OTG have led the companies that have defined business communications to date.
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