Monthly Archives: August 2017

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Marketing Insights for 2018 – Sales Channel Integration

The 2018 marketing insight regarding channel sales integration goes beyond the idea of simply ascertaining that the messaging regarding the product or company is consistent across channels. Channel sales integration from a marketing perspective is about looking at the entire process from lead generation to prospecting to closing and ensuring that each channel recognizes and utilizes [...]

OTG Consulting & Dimension4 Announce Partnership

DENVER, CO. – OTG Consulting, a Master Agency made up of the industry’s most experienced telecom executives, and Dimension4, a leading provider of secure cloud-based solutions, delivering a full suite of timeless technology and managed services, announced that the companies have partnered to offer OTG Consulting customers and agents access to Dimension4’s services. Through this partnership [...]

By | 2017-08-16T14:16:50+00:00 August 16th, 2017|Categories: General|0 Comments

Marketing Insights for 2018 – The Engagement Economy

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the sales [...]

By | 2017-08-15T12:49:03+00:00 August 15th, 2017|Categories: General|Tags: , , , , |0 Comments

OTG Consulting & Mobile Solutions Announce Partnership

DENVER, CO. – OTG Consulting, a Master Agency made up of the industry’s most experienced telecom executives, and Mobile Solutions, a provider of full life-cycle Managed Mobility Services, announced that the companies have partnered to offer OTG Consulting customers and agents access to Mobile Solutions’ comprehensive SaaS solutions. Through its partnership with Mobile Solutions, OTG Consulting [...]

By | 2017-08-11T07:18:19+00:00 August 11th, 2017|Categories: General|0 Comments

Insights for 2018 Marketing Success

Some might think that it’s a little early to discuss marketing activity and priorities for 2018, but I believe now is the appropriate time. September/October is usually when companies begin to evaluate marketing successes and failures for the current year prior to developing marketing plans and budgets for the subsequent year. While most marketing activities flow from one [...]

By | 2017-08-08T12:25:01+00:00 August 8th, 2017|Categories: General|Tags: , , , , |0 Comments