davidbyrd

/David Byrd

About David Byrd

David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute responsible for sales and marketing. Prior to CloudRoute, Mr. Byrd was CMO at ANPI, and CMO & EVP of Sales at Broadvox. He also served as VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.

Marketing Insights for 2018 – The Engagement Economy

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the sales [...]

By | 2017-08-15T12:49:03+00:00 August 15th, 2017|Categories: General|Tags: , , , , |0 Comments

Insights for 2018 Marketing Success

Some might think that it’s a little early to discuss marketing activity and priorities for 2018, but I believe now is the appropriate time. September/October is usually when companies begin to evaluate marketing successes and failures for the current year prior to developing marketing plans and budgets for the subsequent year. While most marketing activities flow from one [...]

By | 2017-08-08T12:25:01+00:00 August 8th, 2017|Categories: General|Tags: , , , , |0 Comments

SD WAN: The Approaching Solution to Growing Network Traffic Demands

It is not surprising that one of the most interesting directions for networking is the concept of Software Defined Networks (SDN) and Software Defined Wide-Area Networks. SDNs and SD WANs are both the result of the application of technology and computing power to emulate network functionality in the cloud. Early forecast for SD WAN had revenue [...]

There is Nothing Neutral about Net Neutrality

Not surprisingly, the FCC, under its new chairman, Ajit Pai, is pursuing the elimination of net neutrality rules established by Tom Wheeler, the prior FCC chairmen. This is consistent with the Yin/Yang practices of the two political parties, where policies swing from one end of the spectrum to the other, where each sees a problem from [...]

By | 2017-05-17T13:21:01+00:00 May 17th, 2017|Categories: General|Tags: , , |0 Comments

The Sales Killer is Ambiguity

Years ago, IBM created a sales technique that we refer to as FUD or Fear, Uncertainty, and Doubt. The tactic was not to promote sales, but to hinder or slow sales. At the time, IBM was not considered a technology innovator and its competitors often came out with products that were more advanced and cheaper. IBM's [...]

Network Function Virtualization is Steadily Approaching

The second panel that I moderated during IT Expo was “How Network Function Virtualization (NFV) is Reshaping Managed Services in the 21st Century“. The panel members from Versa Networks, mTusker and Oracle, not surprisingly, were quite expert in their understanding of NFV. its current state as a product, industry participants, launch timing and potential adoption rates. While [...]

Selling Hosted Communications and UC in 2017

Hosted Communications with Unified Communications (UC) has been around for a number of years and, in most circles, it is considered an acceptable and useful solution. However, last week I listen to some continue to express difficulties that they had positioning and installing hosted communications and UC solutions. I certainly want to think the IT Expo [...]

NFV, SDN, SON, VFN, SD WAN… Networking Cloud Alphabet Soup

NFV, SDN, SON, VFN, SDN; these things are confusingly complicated but point to one common and very simple future. A future leveraging the power of the cloud. A future where the user receives the benefit of new features and applications at a much faster rate, much cheaper, and with some level of customization so that every [...]

By | 2017-02-06T14:48:12+00:00 February 6th, 2017|Categories: General|Tags: , , , , |0 Comments

A/B Testing should not be Ready Fire Aim

Although it seems that the world moves at a lightning pace, the best things are still done after some thoughtful research, planning and excellent execution. A/B Testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage, email or app against each other to determine which one performs [...]

By | 2017-01-05T08:59:20+00:00 January 5th, 2017|Categories: General|Tags: , , , , |0 Comments

Avaya Potential Bankruptcy is due to the Cloud

It was with great interest that I read the story of Avaya’s spending bankruptcy. The first thought that I had emanated from the summary of the story which stated that the owners of Avaya were having difficulty meeting the debt payments that they had incurred in purchasing the company. Avaya was purchased by Silver Lake and [...]

By | 2016-12-12T14:50:24+00:00 December 12th, 2016|Categories: General|0 Comments